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Punjab TEVTA to create awareness on TEVT

ISLAMABAD, Jan 30, 2013: Technical Education and Vocational Training Authority (TEVTA) Punjab in collaboration with TVET Reform Support Programme will undertake different initiatives to create awareness about technical and vocational education and training in months to come.

In this regard a meeting was held here on Wednesday to brainstorm on awareness related activities to be undertaken by the TVET Reform Support Programme (TVET RSP) in close collaboration with the provincial partners including the Punjab TEVTA.

TVET RSP is a five year initiative, co-financed by the European Union, the Embassy of the Kingdom of the Netherlands and Federal Republic of Germany. The programme is being implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in close collaboration with the National Vocational and Technical Training Commission and the Technical Education and Vocational Training Authorities (TEVTAs) in the provinces and regions.

Those attended the meeting include Khalid Mahmood, Chief Operating Officer Punjab-TEVTA,Javed Malik, General Manager, Punjab-TEVTA, Mustafa Kamal Pasha, Deputy General Manager, PR, Punjab-TEVTA, Muhammad Akram Burq, Deputy Director (Media), NAVTTC, Dr. Ute Hoffmann, TVET RSP/GIZ and Mohammad Ali Khan, TVET RSP/GIZ.

Dr. Ute Hoffmann opened the meeting and highlighted the need to convince employers to cooperate with the public sector with regard to TVET as it would result in a win-win situation for both. She suggested using the success stories of former/present FIT and EU projects as motivating examples of mutual benefit.

Mohammad Ali Khan then presented an overview of the promotional activities that have so far been carried out by TVET RSP/GIZ and the Punjab TEVTA under TVET Reform Communication Strategy for the cause and then invited feedback from the participants concerning enhancement measures and priority actions for the 3rd year work plan of TVET RSP.

Mr. Mahmood from Punjab TEVTA said there is a dire need to improve the public image of TVET, saying despite awareness-creating efforts, the public was still largely unaware of its utility as a viable and perhaps even more practical alternative to traditional education.

TVET Reform Communication Strategy is a roadmap to facilitate the implementation of TVET sector reform as well as improving image of this sector through different measures in Pakistan.

The participants discussed various activities, which can help achieve the objectives set under the communication strategy.

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