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Media urged to popularize TVET in Pakistan

GPATI Media SessionMUREE, Nov 28, 2013: Experts at a two-day sensitization session have urged the media persons to highlight the importance of technical education and vocational training (TVET) and present it as a decent career path to the youth.

The experts threw light on different aspects of the TVET sector reform in a two-day National Media Sensitization Session, organized by the TVET Reform Support Programme, which is co-funded by the European Union, the Embassy of the Kingdom of the Netherlands and Federal Republic of Germany and being implemented by the GIZ.

Media persons and communication officers from TVET-related organizations from across Pakistan are posing for a group photo at the end of two-day National Media Sensitization Session on TVET.

In the opening session of the training Ms. Janine Baudach, Advisor PR GIZ Pakistan introduced participants to GIZ and is work in Pakistan, while Raja Saad Khan, National Deputy and Muhammad Ali Khan, Communication Manager TVET Reform Support Programme highlighted the issues, challenges of the TVET sector in Pakistan and also updated the media persons on the progress of the reform.

Aurangzaib Khan, a Media development expert, highlighted how the media can project the TVET sector positively and help millions of the youth to create their own destiny. When it comes to media, this can be mainly done through projection of human stories, people who have benefited from the system and have positive things to say about it, people whose stories can be inspiring to others caught up in circumstances similar to them, he said.

He emphasized that the fact that there is always ways and means of getting the people’s story through in the media. A reporter, no matter what task is assigned by the editor, can always influence the editorial policy if he or she wants, he opined.

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